Web: One Tenth of Trillion Dollar Marketing Spend Aug 18, 2005 / 55 views / / Favorite 0This content is restricted to site members. Please log in or registerPost navigation← Previous postArun N. MairaNext post →Next-Generation CIOsMore Related PostsHyper-Personalization for Customer Engagement with Artificial IntelligenceChip HeathUnlock the Power of Money Words: How Founders Can Write Copy That ConvertsMarketing appeals to consumers’ hearts, minds and past experiences — not necessarily in that orderAuthor Talks: Peter Fader and Michael Ross share their playbook for customer centricity