Curves are magnificent things. Think of the Jaguar E-Type, the Sydney Opera House, or a Coca-Cola bottle. Mergers have curves too. Synergy curves. They reveal the measure of attractiveness of the deal, either up front as part of a due diligence exercise or when evaluating the deal’s ultimate success.
Authors: Angus Hodgson, Phil Dunne
Source: A.T. Kearney
Subject: Mergers & Acquisitions