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Older AT Kearney articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Older AT Kearney articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Companies that consider investing in China’s huge but challenging market face an array of questions. What successful strategies have leading players adopted in the past? How are strategies best tailored to different markets in China? What trends are on the horizon? How can differentiation help a company beef up its competitive edge and become tomorrow’s winner? To answer these questions, A.T. Kearney researched the leaders in different markets, analyzed their growth patters and identified their winning routes.
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