The Nature of Corporate Communication
Mother Nature has spent millennia perfecting its communication systems. How can large complex organizations draw on these lessons?
Content: Article | Authors: Paul Jackson, Vincent-Wayne Mitchell | Source: “European Business Forum (EBF)” | Subjects: Management, Organizational Behavior
Vincent-Wayne Mitchell and Paul Jackson
Very few organisations can match the highly sophisticated five senses of humans. Many companies do not listen to their environment; they simply wait to speak. This means that 80 per cent of information flows outwards from the organization and only 20 per cent flows inwards. For humans, these figures are reversed.
Companies should have a team of “information-gathering personnel” who are constantly feeding information into the … [ Read more ]
Content: Quotation | Authors: Paul Jackson, Vincent-Wayne Mitchell | Source: “European Business Forum (EBF)” | Subjects: Communication, Organizational Behavior