Vincent-Wayne Mitchell and Paul Jackson [Archive.org URL]

Very few organisations can match the highly sophisticated five senses of humans. Many companies do not listen to their environment; they simply wait to speak. This means that 80 per cent of information flows outwards from the organization and only 20 per cent flows inwards. For humans, these figures are reversed.

Companies should have a team of “information-gathering personnel” who are constantly feeding information into the highest levels of the organization.

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