27 Posts found for Author: Seth Godin

Whenever advertisers build their business around the strategy of talking directly to the customer, they become slaves to the math of interruption marketing.

Content: Quotation | Author: Seth Godin | Source: “Fast Company” | Subjects: Advertising, Marketing / Sales

They might be skills, but they’re not soft.

Content: Article | Author: Seth Godin | Subjects: Human Resources, Organizational Behavior, Personal Development

We’ve confirmed that vocational skills can be taught (you’re not born knowing engineering or copywriting or even graphic design, therefore they must be something we can teach), while we let ourselves off the hook when it comes to decision making, eager participation, dancing with fear, speaking with authority, working in teams, seeing the truth, speaking the truth, inspiring others, doing more than we’re asked, caring … [ Read more ]

Content: Quotation | Author: Seth Godin | Subjects: Human Resources, Organizational Behavior, Personal Development, Skills, Training & Development

This project you’re working on, the new business or offering, what sort of value does it create? Here are some useful questions to help you think about that.

Content: Article | Author: Seth Godin | Subjects: Management, Strategy

Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?

But we tend … [ Read more ]

Content: Book | Author: Seth Godin | Subject: Personal Development

The most important question. It’s not:

Is my price low enough?
Is it reliable enough?
Do I offer enough features?
Am I on the right social media channels?
Is the website cool enough?
Am I promising enough?

No, the most important question in marketing something to someone who hasn’t purchased it before is, “Do they trust me enough to believe my promises?” Without that, you have nothing.

Content: Quotation | Author: Seth Godin | Subjects: Customer Related, Marketing / Sales, Trust

Competent people have a predictable, reliable process for solving a particular set of problems. They solve a problem the same way, every time. That’s what makes them reliable. That’s what makes them competent. Competent people are quite proud of the status and success that they get out of being competent. They like being competent. They guard their competence, and they work hard to maintain it. … [ Read more ]

Content: Quotation | Author: Seth Godin | Source: “Fast Company” | Subjects: Change Management, Competence, Organizational Behavior

A lot of folks whom I talk to speak wistfully about what they would do if they were “in charge.” I’ve got news for them: If they’re willing to be in charge, people will put them in charge!

People are fascinated by folks who are willing to carry responsibility. All too often, people add their own burdens to those that their leader must already carry—but, in … [ Read more ]

Content: Quotation | Author: Seth Godin | Source: “Fast Company” | Subjects: Leadership, Organizational Behavior

Smart organizations ignore the urgent. Smart organizations understand that important issues are the ones to deal with. If you focus on the important stuff, the urgent will take care of itself. A key corollary to this principle is the idea that if you don’t have the time to do it right, there’s no way in the world you’ll find the time to do it over. … [ Read more ]

Content: Quotation | Author: Seth Godin | Source: “Fast Company” | Subjects: Attention, Decision Making, Management, Personal Development, Time Management

If you’re remarkable, then it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise — ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.

Content: Quotation | Author: Seth Godin | Source: “Fast Company” | Subject: Achievement

…the sad truth about marketing just about anything, whether it’s a product or a service, whether it’s marketed to consumers or corporations: Most people can’t buy your product. Either they don’t have the money, they don’t have the time, or they don’t want it.

Content: Quotation | Author: Seth Godin | Source: “Fast Company” | Subject: Marketing / Sales

Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can’t help but push you forward.

Content: Quotation | Author: Seth Godin | Subjects: Attitude, Management, Personal Development

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Content: Multimedia Content | Author: Seth Godin | Source: “TED Conferences LLC” | Subject: Marketing / Sales

Seth Godin blogs about whether business books work or are they an utter waste of time.

Editor’s Note: the blog post itself is fine, but if the topic interests you will will find quite a number of related trackback posts to further your reading…

Content: Article | Author: Seth Godin | Subjects: Education, Miscellaneous

Seth Godin reprints an article he originally wrote for Fast Company about a different kind of MBA…

Content: Article | Author: Seth Godin | Subjects: Amusement / Leisure, MBA Related

Seth Godin’s advice on starting a business with no money.

Content: Article | Author: Seth Godin | Source: “ChangeThis” | Subject: Entrepreneurship

This is a short post from Seth Godin’s blog. The key idea: “The fact is, though, that unless you want to be a consultant or an i-banker (where a top MBA is nothing but a screen for admission) it’s hard for me to understand why this is a better use of time and money than actual experience combined with a dedicated reading of 30 or … [ Read more ]

Content: Article | Author: Seth Godin | Subjects: MBA Related, Miscellaneous MBA-related Resources

Advertising’s fundamental theorem-that perception trumps reality-informs this dubious marketing primer. Journalist and marketing guru Godin contends that, in an age when consumers are motivated by irrational wants instead of objective needs and “there is almost no connection between what is actually there and what we believe,” presenting stolid factual information about a product is a losing strategy. Instead, marketers should tell “great stories” about their … [ Read more ]

Content: Book | Author: Seth Godin | Subject: Marketing / Sales

Godin derived the title for this engaging anthology of business homiletics from his marketing manifesto Purple Cow, which extolled the importance of garish new products that grab customers’ attention. Phrased as a feel-good kindergarten platitude (“you are not ordinary/In fact, you’re remarkable”), the principle seems a harmless nod to fancy-free individualism. But set in an adult business context of constant “change” and cutthroat price competition, … [ Read more ]

Content: Book | Author: Seth Godin | Subject: Marketing / Sales

Give great feedback! Most people don’t. Here are four rules for making your input count.

Content: Article | Author: Seth Godin | Source: “Fast Company” | Subject: Personal Development