Why CRM Doesn’t Work: How to Win by Letting Customers Manage the Relationship
Customers don’t want to be managed, says marketing consultant Newell in this contrarian take on the current state of CRM. Instead, he says customers must define their relationships with you and shows how to refocus CRM efforts and programs, such as e-mail, permission marketing, and loyalty cards, to allow customers to specify and communicate their wants and needs.
Content: Book | Authors: Frederick Newell, Seth Godin | Subjects: Customer Related, Marketing / Sales
Change Agent – Are you built to grow?
Seth Godin offers nine ways to think about the task of organizing for ongoing growth.
Content: Article | Author: Seth Godin | Source: Fast Company | Subjects: Human Resources, Management
In Praise of the Purple Cow
Seth Godin (the idea virus and permission marketing guy) is back, this time hawking a nebulous concept he refers to as Purple Cow. As you might guess from my tone, I am not a fan of this article – in general I find it to be prescribing a one-size fits all solution to everything in sight, whether flawed or not. And, it is … [ Read more ]
Content: Article | Author: Seth Godin | Source: Fast Company | Subject: Marketing / Sales
Unleashing the Ideavirus
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it–and then stand aside as these recipients become infected and pass it on to others who might do the same. … [ Read more ]
Content: Book | Author: Seth Godin | Subject: Marketing / Sales
Top 10 Ideavirus Tips
The single secret of internet marketing success is this: ideas that spread, win. Every site that’s ever succeeded has done so not with Super Bowl ads or even banner ads, they’ve done it by creating an ideavirus. Successful songs, brands, political campaigns, they all work because of the ideavirus.
An ideavirus is an idea that spreads with a power far greater than word of mouth. … [ Read more ]
Content: Article | Author: Seth Godin | Source: eMarketer | Subject: Marketing / Sales
Gesundheit! Want a healthy business? Launch an ideavirus
This article by Seth Godin, author of Permission Marketing and now Idea Virus talks about his self-coined term for increasing sales by giving away your product.
Content: Article | Author: Seth Godin | Source: Darwin Magazine | Subject: Marketing / Sales
Unleash Your Ideavirus
Here’s a big idea: Ideas are driving the economy. Here’s a bigger idea: Ideas that spread fastest win
Content: Article | Author: Seth Godin | Source: Fast Company | Subject: Marketing / Sales