Pricing decisions can become significantly more manageable when supported with effective pricing research. The key to it, like with any research, is designing it right and executing it effectively. This article offers a framework, entitled the “5 Cardinal Rules of Pricing Research”, that will help your company make those critical pricing decisions, but also make you more effective in providing the answers.
Content: Article
Author: Paul Hunt
Source: “The Advantage Group”
Subjects: Marketing / Sales, Pricing
Author: Paul Hunt
Source: “The Advantage Group”
Subjects: Marketing / Sales, Pricing
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