There’s a joke about startups. “For every 10 startups you see in the market, 11 of them will fail.” I didn’t want to think that my startup would be the one to fail, and no entrepreneur does. I thought I knew it all…or at least would learn it all during the process of launching my startup. After my own failure, I became obsessed with understanding how and why things go wrong. As of today, I’ve read 100+ failed startups stories. This post shares a few things in particular that stood out to me.