Guillermo Rauch [Archive.org URL]

In the early days, I underestimated just how much value can be accrued in having exceptionally good integrations. That’s a trap that founders can fall into: Instead of integrating, they try to boil the entire ocean. It’s much better to say, “We do not solve that set of problems, but we integrate into solutions that you’ve already bought.” Your strength can be in what you don’t build, and instead, in what you integrate with.

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