When consumers are overwhelmed with options, marketers should give them what they really want: ways of shopping that lower the cognitive stress.
Content: Article
Authors: Kanika Agrawal, Sheena Iyengar
Source: strategy+business
Subjects: Customer Related, Marketing / Sales
Authors: Kanika Agrawal, Sheena Iyengar
Source: strategy+business
Subjects: Customer Related, Marketing / Sales
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