adidas, a leading athletic shoe manufacturer, worked hard to develop and implement its human rights policy. It paid special attention to its work practices in the developing world. Nevertheless, it needed to make some strategic decisions, as it was faced with NGO protests on the sidelines of the adidas-sponsored Euro 2000 football championship. Robert Crawford and Professor Jill Klein explain the situation and explore the firm’s challenges in their recent case study.
Content: Case Study
Authors: Jill G. Klein, Robert J. Crawford
Source: INSEAD
Subject: Social Responsibility (ESG)
Company: Adidas
Authors: Jill G. Klein, Robert J. Crawford
Source: INSEAD
Subject: Social Responsibility (ESG)
Company: Adidas
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