Buy low, sell high – the Luksic Group began small using this business tactic, and soon, the formula was highly successful. Over the years, it grew into one of Chile’s largest conglomerates. But a tougher challenge followed when the group attempted to convert its local successes into global ones. In this recent case study, Paulina Cuadra and Professors Lourdes Casanova and Gonzalo Jimenez explain how the group developed its approach to globalization.
Content: Case Study
Authors: Gonzalo Jiménez, Lourdes Casanova, Paulina Cuadra
Source: INSEAD
Subject: International
Company: The Luksic Group
Authors: Gonzalo Jiménez, Lourdes Casanova, Paulina Cuadra
Source: INSEAD
Subject: International
Company: The Luksic Group
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