Adrian Slywotzky, Peter Baumgartner, Larry Alberts, and Hanna Moukanas

PLEASE NOTE
The Mercer Management Journal is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.

By business design, we mean the fingerprint of the (hopefully) unique way a company does business–which customers it chooses to serve, which unique value proposition it offers to customers, which profit models it employs, which scope of activities it engages in, which forms of strategic control it develops to protect profits and customer relationships, and which organizational architecture it uses to implement these decisions.

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