Aggregation Nation

Business 2.0 is now part of CNNmoney and some older articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.

One of the most widespread beliefs about the New Economy is that “friction-free” contact between buyers and sellers will eliminate the need for middlemen. It’s dead wrong.

In fact, infomediation will be our core competency in the 21st century, just as manufacturing was in the 20th century. Customer loyalties are shifting from companies that produce the best products to those sellers that make the best use of information about their customers. Companies therefore are pressed to develop infomediary-think and infomediary-flair within management ranks so that the right infomediary strategies are quickly developed. The goal: Create a business that relentlessly manipulates information to extract higher value from it by reselling it, reusing it, repackaging it, or giving it away; either directly to end-users or indirectly via third parties.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterGoogle+Share on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.