“Alibaba.com is the world’s largest marketplace for global trade and is the leading provider of online marketing services for importers and exporters. Alibaba.com is the number one destination for buyers and sellers to find trade opportunities and promote their businesses online.
Alibaba’s websites allow users to browse company information and trade leads by 27 industry categories and 700 product sub-categories, ranging from agriculture to software.
Alibaba’s web properties have over 1,000,000 registered members from more than 200 countries, growing at a rate of over 1,500 members each day. Alibaba.com was named “Best of the Web: B2B” by Forbes magazine and selected as the most popular B2B website by readers of the Far Eastern Economic Review.”
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Note that INSEAD has written a case study on this company. Find it at:
https://www.mbadepot.com/redir.php?ID=1814&file=links