Moneyball for business: How AI is changing talent management

Fifteen years after Billy Beane disrupted Major League Baseball by applying analytics to scouting, corporations are rewriting the rules of recruiting.

Chipotle Eats Itself

Fast Company’s most extensive article in eight years, informed by hundreds of hours of interviews from inside and around the company, thousands of pages of documents that were leaked to us, on-site reporting from farms to industrial kitchens, and revealing discussions with Steve Ells, his co-CEO Monty Moran, and other top Chipotle leaders. It is an eye-opening, entertaining, and unvarnished look at a company and … [ Read more ]

The Real Story Behind Jeff Bezos’s Fire Phone Debacle And What It Means For Amazon’s Future

In many ways, the Fire Phone is the perfect symbol of these opposing perceptions of Amazon. It represents everything proponents love about the company—the wild experimentation, the appetite for risk-taking—as well as everything that critics now deride: its huge expenditures, its blithe embrace of an imagined future where the big bets pay off, and its inability to create anything with real style. Understanding Amazon’s journey … [ Read more ]

Inside Snapchat CEO Evan Spiegel’s Entertainment Empire

Snapchat boasts 100 million daily users—yet is wildly misunderstood even by key media partners. Here’s what everyone is missing.

This is a story about understanding Snapchat’s contradictions, the seemingly irreconcilable facts that make Spiegel and his creation as inscrutable—and undeniable—as Kanye West. In interviews with key Snapchat executives, board members, investors, and dozens of advertisers and media partners, the picture becomes clearer. While Snapchat declined to … [ Read more ]

Will Foursquare CEO Dennis Crowley Finally Get It Right?

After 10 years, eight South by Southwests, two startups, and zero dollars in profit, will Foursquare CEO Dennis Crowley ever find his way?