Snapchat boasts 100 million daily users—yet is wildly misunderstood even by key media partners. Here’s what everyone is missing.
This is a story about understanding Snapchat’s contradictions, the seemingly irreconcilable facts that make Spiegel and his creation as inscrutable—and undeniable—as Kanye West. In interviews with key Snapchat executives, board members, investors, and dozens of advertisers and media partners, the picture becomes clearer. While Snapchat declined to make Spiegel available, exploring these six contradictions shows where Snapchat is actually headed—and why everyone needs to take note.
Author: Austin Carr
Source: Fast Company
Company: Snap Inc.