Four Strategies to Capture and Create Value from Big Data
Companies that effectively create and implement big data strategies stand to gain a competitive advantage.
Content: Article | Authors: Bala Iyer, Dan Vesset, Salvatore Parise | Source: “Ivey Business Journal” | Subjects: IT / Technology / E-Business, Management, Strategy
Putting Social Media to Work at Cognizant
Many companies know what social media can do but many are still unable to apply or leverage social media to distance themselves from competitors. One company that has used social media successfully is the New Jersey-based IT firm, Cognizant. These authors describe how the company did it, and did it so well that some its clients say that it has separated Cognizant from the pack … [ Read more ]
Content: Case Study | Authors: Bala Iyer, Salvatore Parise, Sukumar Rajagopal, Thomas H. Davenport | Source: “Ivey Business Journal” | Subjects: IT / Technology / E-Business, Knowledge Management | Company: Cognizant
MITRE Corporation: Using Social Technologies to Get Connected
Organizations that understand social technologies’ key capability – to enable employees to connect with others to boost job and organizational performance – will realize significant benefits. Thus, organizations need to think strategically about using these technologies to help transform themselves into truly collaborative workplaces. These authors, who were integrally involved in one such exercise, describe how it’s done.
Content: Case Study | Authors: Bala Iyer, Bill Donaldson, Donna Cuomo, Salvatore Parise | Source: “Ivey Business Journal” | Subjects: Knowledge Management, Organizational Behavior