Many companies know what social media can do but many are still unable to apply or leverage social media to distance themselves from competitors. One company that has used social media successfully is the New Jersey-based IT firm, Cognizant. These authors describe how the company did it, and did it so well that some its clients say that it has separated Cognizant from the pack of competitors.
Authors: Bala Iyer, Salvatore Parise, Sukumar Rajagopal, Thomas H. Davenport
Source: “Ivey Business Journal”
Subjects: IT / Technology / E-Business, Knowledge Management
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