Authors offer a theory of business – creating value that can be captured is the essence of business. The basis of this concept is the idea of added value, a term derived from game theory.
Content: Article | Authors: Adam M. Brandenburger, Barry J. Nalebuff | Source: strategy+business | Subject: General
“The recent hit film “A Beautiful Mind” shed light on the obscure art of game theory, a branch of economics pioneered by John Nash. Although game theory has had enormous impact on economic and management theory and academics, its impact has been largely unknown to business managers due to its highly technical and mathematical nature. Brandenburger and Nalebuff, two Harvard Business School professors, summarize the … [ Read more ]
Content: Book | Authors: Adam M. Brandenburger, Barry J. Nalebuff | Subject: Strategy