Authors offer a theory of business – creating value that can be captured is the essence of business. The basis of this concept is the idea of added value, a term derived from game theory.
Content: Article
Authors: Adam M. Brandenburger, Barry J. Nalebuff
Source: strategy+business
Subject: General
Authors: Adam M. Brandenburger, Barry J. Nalebuff
Source: strategy+business
Subject: General
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An excellent quote when you feel you are in a desperate and isolated situation!