If your organization aspires to create or conquer the new markets of the twenty-first century, Fast Second offers concrete advice on how to go about achieving this. Internationally acclaimed strategy experts Constantinos Markides and Paul Geroski explore:
– How radical innovation creates new-to-the-world markets
– What the structural characteristics of early markets are and the implications for prospective new entrants
– How … [ Read more ]
Content: Book | Authors: Constantinos C. Markides, Paul A. Geroski | Subjects: Innovation, Strategy
A first-rate collection of essays from a new MIT Sloan Management Review-sponsored series, commendable for its diversity of subject matter and consistent brilliance. Contributors C.K. Prahalad, Sumantra Ghoshal, Christopher Bartlett, Henry Mintzberg, and other business thought leaders examine the fundamentals of strategy and value creation, strategic flexibility in a volatile world, strategy marketing in uncertain times, and strategies for growth in fast-paced markets.
Content: Book | Authors: Constantinos C. Markides, Michael A. Cusumano | Subject: Strategy