Esther Dyson: The Thought Leader Interview
A long-standing champion of high-tech innovation foresees a fundamental shift toward more transparent institutions and a more relationship-driven economy.
Content: Thought Leader | Authors: Art Kleiner, Esther Dyson | Source: strategy+business | Subject: People
Esther Dyson
A lot of marketers call the Internet an “attention economy.” They are looking for consumers who will pay attention to their product, and they try to calculate consumers’ propensity to purchase. They think that attention means intention. But it doesn’t. The reality is, people don’t go online to give attention, but to get it. They don’t want to be part of the audience. They want … [ Read more ]
Content: Quotation | Author: Esther Dyson | Source: strategy+business | Subjects: Customer Related, Marketing / Sales
Esther Dyson
People spend a lot of time online not looking for something, or at least not for something that can be bought or sold. Marketers need to understand that the Web is not about them; it’s about us. Marketers and media sites keep thinking, “Well,if we can only tweak our banner ads right, we can get the same success rate as Google.” But they can’t, because … [ Read more ]
Content: Quotation | Author: Esther Dyson | Source: strategy+business | Subjects: Customer Related, IT / Technology / E-Business, Marketing / Sales
Esther Dyson
The most fascinating thing in the world is a mirror.
Content: Quotation | Author: Esther Dyson | Source: strategy+business | Subjects: Competitive Intelligence, Knowledge, Leadership, Management