Esther Dyson

A lot of marketers call the Internet an “attention economy.” They are looking for consumers who will pay attention to their product, and they try to calculate consumers’ propensity to purchase. They think that attention means intention. But it doesn’t. The reality is, people don’t go online to give attention, but to get it. They don’t want to be part of the audience. They want to perform and to be heard, to be present. It’s an almost biological urge.

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