People spend a lot of time online not looking for something, or at least not for something that can be bought or sold. Marketers need to understand that the Web is not about them; it’s about us. Marketers and media sites keep thinking, “Well,if we can only tweak our banner ads right, we can get the same success rate as Google.” But they can’t, because a banner ad is usually shown to someone who is not looking for the item advertised.
Content: Quotation
Author: Esther Dyson
Source: strategy+business
Subjects: Customer Related, IT / Technology / E-Business, Marketing / Sales
Author: Esther Dyson
Source: strategy+business
Subjects: Customer Related, IT / Technology / E-Business, Marketing / Sales
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