How to Sell an Idea
Every great product or service started out as just a sparkle in someone’s eye. Whether you want to invent the next must-have technology or simply convince your boss to add another coffee machine, the key to turning your idea into reality is to make sure the right people take it seriously.
Content: Article | Author: Geoffrey James | Source: BNET | Subject: Personal Development
Evaluating Potential Mergers
Shopping for an acquisition? Before you reach for your checkbook, study BNET’s tips on how to plan for and evaluate an M&A deal.
Content: Article | Author: Geoffrey James | Source: BNET
How to Fix Your Forecasting
Since scientific forecasting isn’t going to happen inside most firms, what’s the best way to turn the forecasting process into something useful? It’s not impossible, but it requires some extra work on the part of sales management.
Content: Article | Author: Geoffrey James | Source: BNET | Subject: Marketing / Sales
Fighting Low-Cost Competitors
It’s every executive’s worst nightmare: You wake up one day to find that a competitor is selling a product much like yours at a much lower price. Matching the lower price would devastate your profit margins, but ignoring the low-price gambit may prompt your customers to flee. Don’t panic. Taking on a low-price competitor requires a careful rethinking of how your company does business. To … [ Read more ]
Content: Article | Author: Geoffrey James | Source: BNET | Subjects: Pricing, Strategy
The Key to Demand Creation
There’s only one type of marketing message that gets through to prospects, and it has nothing to do with abstract benefits.
Content: Article | Author: Geoffrey James | Source: BNET | Subject: Marketing / Sales
Bosses: A Field Guide
The office is a jungle. That’s why intrepid employees need a field guide to help them spot and identify the most powerful creature in the workplace: the boss. Here are ten common examples of the species, along with care and feeding tips should you encounter a manager in the wild.
Content: Article | Author: Geoffrey James | Source: BNET | Subjects: Career, Management
The Secret to Selling Your Big Idea
You’ve got a brainstorm. It’s bold, it’s brilliant-and it might even make you rich. Learn how the pros transform great insights into big career breakthroughs.
Content: Article | Author: Geoffrey James | Source: BNET | Subjects: Career, Innovation