The Key to Demand Creation Aug 26, 2007 / Comment / 179 views / / Favorite 0There’s only one type of marketing message that gets through to prospects, and it has nothing to do with abstract benefits. Content: Article Author: Geoffrey James Source: BNET Subject: Marketing / SalesLike this content? Why not share it?Post navigation← Previous postKonosuke MatsushitaNext post →Comparing Performance When Invested Capital is LowMore Related PostsWhat Marketers Are Doing Wrong in Data AnalyticsHow to Build a Brand PyramidScott BelskyScott BelskySally Helgesen, Marshall GoldsmithLeave a Reply Cancel reply Your email address will not be published. Required fields are marked *CommentName * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. Receive a weekly new content update (no spam) via emailThis site uses Akismet to reduce spam. Learn how your comment data is processed.