Your brand is the identity of your enterprise. Ideally, your brand defines the value proposition offering to your customers. When consumers use your product or service, it’s your identity that becomes linked with their positive or negative experience. This paper suggests that thought partnerships are the foundation that forms the organizational capability for achieving brand promise.
Content: Article | Authors: Daniel D. Elash, Ph.D., James R. Long, Ph.D. | Source: CEO Refresher | Subject: Management
Leadership, going forward, is not as much about telling as it is about hearing; not as much about knowing as it is about facilitating dialogue and inquiry; not as much about being in charge as it is about enabling the necessary capabilities and outcomes.
Content: Article | Authors: Daniel D. Elash, Ph.D., James R. Long, Ph.D. | Source: CEO Refresher | Subjects: Leadership, Organizational Behavior