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Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Your brand is the identity of your enterprise. Ideally, your brand defines the value proposition offering to your customers. When consumers use your product or service, it’s your identity that becomes linked with their positive or negative experience. This paper suggests that thought partnerships are the foundation that forms the organizational capability for achieving brand promise.
Content: Article
Authors: Daniel D. Elash, Ph.D., James R. Long, Ph.D.
Source: CEO Refresher
Subject: Management
Authors: Daniel D. Elash, Ph.D., James R. Long, Ph.D.
Source: CEO Refresher
Subject: Management
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