Four Actionable KPIs You Don’t Know About

Typically, site analysis must be customized to individual marketing objectives. But there are a few common key performance indicators (KPIs) that can be applied across the board. Here are four KPIs every marketer or site owner can leverage to identify opportunities and improve results. Best part is, these are easy ratios to create using any Web analytics tool and Microsoft Excel.

Beginner’s Guide to Segmentation Analysis

Knowing what your audience is doing on your Web site is good. Knowing a thing or two about your visitors so you can classify them into segments is better. And treating different segments differently with specialized messaging is priceless (with apologies to that credit card company).

Getting to “priceless” takes audience segmentation analysis. In simple terms, it helps optimize site performance by customizing the experience for … [ Read more ]