Knowing what your audience is doing on your Web site is good. Knowing a thing or two about your visitors so you can classify them into segments is better. And treating different segments differently with specialized messaging is priceless (with apologies to that credit card company).
Getting to “priceless” takes audience segmentation analysis. In simple terms, it helps optimize site performance by customizing the experience for different slices of your audience. You needn’t go to Amazonian, one-to-one extremes. A little segmentation goes a long way.
Author: Jason Burby
Subjects: IT / Technology / E-Business, Marketing / Sales