Typically, site analysis must be customized to individual marketing objectives. But there are a few common key performance indicators (KPIs) that can be applied across the board. Here are four KPIs every marketer or site owner can leverage to identify opportunities and improve results. Best part is, these are easy ratios to create using any Web analytics tool and Microsoft Excel.
Author: Jason Burby
Subjects: IT / Technology / E-Business, Marketing / Sales