Joanna Wiebe
A money word that is almost without compare, “you” tells the prospect that the copy they’re reading is about them, without actually using their name.
Content: Quotation | Author: Joanna Wiebe | Source: First Round Review | Subjects: Customer Related, Marketing / Sales
Joanna Wiebe
In order to positively impact persuasion, you should make the consumer the grammatical subject of a sentence. Study after study proves it. When you lead with the brand name — rather than the user — you get poor results.
Content: Quotation | Author: Joanna Wiebe | Source: First Round Review | Subjects: Customer Related, Marketing / Sales
Unlock the Power of Money Words: How Founders Can Write Copy That Converts
The words we use — or don’t use — impact decisions and, in turn, money. Money words are the execution arm of persuasion. If we can agree that the words we choose are persuasive levers — and our job is to pull those levers intentionally and strategically — then allow me to share with you two money words and one lose-money word. They are the … [ Read more ]
Content: Article | Author: Joanna Wiebe | Source: First Round Review | Subjects: Advertising, Marketing / Sales