Unlock the Power of Money Words: How Founders Can Write Copy That Converts

The words we use — or don’t use — impact decisions and, in turn, money. Money words are the execution arm of persuasion. If we can agree that the words we choose are persuasive levers — and our job is to pull those levers intentionally and strategically — then allow me to share with you two money words and one lose-money word. They are the low-hanging fruit that will help you sharpen your copy and speak better to prospects.

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