In order to positively impact persuasion, you should make the consumer the grammatical subject of a sentence. Study after study proves it. When you lead with the brand name — rather than the user — you get poor results.
Content: Quotation
Author: Joanna Wiebe
Source: First Round Review
Subjects: Customer Related, Marketing / Sales
Author: Joanna Wiebe
Source: First Round Review
Subjects: Customer Related, Marketing / Sales
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