The Commitment Engine: Making Work Worth It
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches readers how to establish lasting commitment in their employees, customers, and businesses.
Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By studying the ins and outs of companies … [ Read more ]
Content: Book | Author: John Jantsch | Subjects: Management, Organizational Behavior
Great Leaders are Great Storytellers
What’s your story? Here are a few action steps and resources to get you started on your storytelling path.
Content: Article | Author: John Jantsch | Source: OPEN Forum (American Express) | Subjects: Marketing / Sales, Personal Development
7 Insanely Useful Ways to Search Twitter for Marketing
Twitter gets much more interesting and useful when you can filter out 99% of the junk that doesn’t apply to your objectives and focus on the stuff that matters.
The basic search.twitter.com functionality is fine for searching things that are being said about your search terms. The advanced search function offers more ways to slice and dice the stream, but still leaves some room for improvement … [ Read more ]
Content: Article | Author: John Jantsch | Source: OPEN Forum (American Express) | Subjects: Market Research, Marketing / Sales
Does Your Product or Service Come with an Owner’s Manual?
For some products and services, such as power tools or software, an owner’s manual is a very necessary and accepted part of the deal. But many businesses can take this notion to heart and use it as part of their education experience, even if others in the industry don’t practice this approach.
Content: Article | Author: John Jantsch | Source: OPEN Forum (American Express) | Subjects: Customer Related, Marketing / Sales
Do It Yourself Online Reputation Management Toolkit
Listening to real time conversations for opportunities, leads, and reputation management is now a standard marketing item on the to-do list.
While there are services that provide this kind of tracking for a fee, there are a number of tools that any do-it-yourselfer can employ to capture much of what’s being said about their brands, people, products, and industries in real time.
Content: Article | Author: John Jantsch | Source: OPEN Forum (American Express) | Subjects: Customer Related, Management