Do It Yourself Online Reputation Management Toolkit [Archive.org URL]

Listening to real time conversations for opportunities, leads, and reputation management is now a standard marketing item on the to-do list.

While there are services that provide this kind of tracking for a fee, there are a number of tools that any do-it-yourselfer can employ to capture much of what’s being said about their brands, people, products, and industries in real time.

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