Tying Social Software to Business Metrics that Matter

Many companies are interested in implementing (or already have implemented) social software in an attempt to streamline processes and increase employee communication. Often times, however, the new software is not integrated across the company in a way that makes it useful and lasting.

John Seely Brown

A healthy knowledge ecology needs two types of contributors, characterized metaphorically as the serious scientist (analytical, focused, consistent) and the hungry artist (playful, transcending boundaries, unpredictable). How we bring together different cognitive styles largely determines the success of our strategic capabilities. The key is to insist that both types be equally grounded in the mission of the organization. With shared understanding of purpose we can … [ Read more ]

Talent Is Everything

Why you need to reconfigure the company around your people.

From Push to Pull: The Next Frontier of Innovation

In “push” systems the core assumptions are that companies and other institutions can anticipate demand and that mobilizing scarce resources in previously specified ways is the most efficient and reliable way to meet it. But the efficiency of push systems comes at a stiff price, for they require companies to specify, monitor, and enforce detailed activities and tasks. This rigidity necessarily restricts the number and … [ Read more ]

Storytelling: Passport to Success in the 21st Century

Why is there a resurgence of interest among today’s business and organizational leaders in the ancient art of storytelling at a time when electronic communications might seem to make it obsolete? Human beings have been communicating with each other through storytelling since we lived in caves and sat around campfires exchanging tales. What is new today about the art of telling stories is the purposeful … [ Read more ]

Innovation Blowback: Disruptive Management Practices from Asia

Western companies think too narrowly about the emerging world. If they aren’t careful, they may end up as defenders, not attackers.

Finding New Sources of Strategic Advantage

Now is a good time to take a fresh look at your sources of capability building, according to the new book The Only Sustainable Edge. Book excerpt plus Q&A with coauthors John Hagel III and John Seely Brown.

The Strategic Value of Web Services

This McKinsey Quarterly Reader contains several articles focused on web services. In “Edging into Web services”, John Hagel points out that too much value lies at the fringes of organizations, where they interact with their partners, to leave the problem of uiversal connectivity unsolved. He argues that the technology will take off first at the connections among collaborating companies and then after proving its worth … [ Read more ]

Flexible IT, Better Strategy

IT’s critics say that it lacks strategic importance. So why does technology keep getting in the way of good strategy?

Cut Loose From Old Business Processes

Making a break with conventional processes can free businesses from the ties that bind their management flexibility, product creativity, supply-chain collaboration–and profits.

Why Your IT Strategy Is Moving To the Web

Companies have traditionally embraced proprietary, in-house information systems. Until now, that is.

The Social Life of Information

From the chief scientist of Xerox Corporation and a research specialist in cultural studies at UC-Berkeley comes a treatise that casts a critical eye at all the hype surrounding the boom of the information age. The authors’ central complaint is that narrowly focusing on new ways to provide information will not create the cyber-revolution so many technology designers have visualized. The problem (or joy) is … [ Read more ]