John Seely Brown

A healthy knowledge ecology needs two types of contributors, characterized metaphorically as the serious scientist (analytical, focused, consistent) and the hungry artist (playful, transcending boundaries, unpredictable). How we bring together different cognitive styles largely determines the success of our strategic capabilities. The key is to insist that both types be equally grounded in the mission of the organization. With shared understanding of purpose we can ask that people lash themselves to a problem.

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