Why is there a resurgence of interest among today’s business and organizational leaders in the ancient art of storytelling at a time when electronic communications might seem to make it obsolete? Human beings have been communicating with each other through storytelling since we lived in caves and sat around campfires exchanging tales. What is new today about the art of telling stories is the purposeful use of narrative to achieve a practical outcome with an individual, a community, or an organization. Four of the world’s leading thinkers on knowledge management explore how storytelling will become the key ingredient to managing communications, education, training, and innovation in the 21st century.
Editor’s Note: the material ranges from entertaining to useful to academic and esoteric…and the introduction is much more than a typcial introduction. It is also a lot of reading…
Authors: John Seely Brown, Katalina Groh, Laurence Prusak, Steve Denning
Source: CR Web Consulting
Subjects: Management, Miscellaneous
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- 11 Story Structures for Business Storytelling
- 7 Deadly Sins of Business Storytelling
- A Refresher on Storytelling 101
- Alan Parr and Karen Ansbaugh
- Carmine Gallo: Three Secrets All Inspiring Messages Share
- Creating Change Through Strategic Storytelling
- Good Leaders are Great Storytellers — Our 6 Tips for Telling Stories That Resonate
- Great Leaders are Great Storytellers
- How To Tell A Story (A)
- How to Tell a Story: 10 Simple Strategies
- How to Win Favour and Influence Staff
- Jennifer Aaker: The Seven Deadly Sins of Storytelling
- Jiaona Zhang
- Marketing via Stories: The Selling Power of Narrative in a Conceptual Age
- Once Upon a Time
- Storytelling for Good Causes
- Storytelling Tips from Salesforce’s Marc Benioff
- The 5 Types Of Small Business Backstories
- The Art of the Business Narrative
- Your Strategy Needs a Story
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