Why is there a resurgence of interest among today’s business and organizational leaders in the ancient art of storytelling at a time when electronic communications might seem to make it obsolete? Human beings have been communicating with each other through storytelling since we lived in caves and sat around campfires exchanging tales. What is new today about the art of telling stories is the purposeful use of narrative to achieve a practical outcome with an individual, a community, or an organization. Four of the world’s leading thinkers on knowledge management explore how storytelling will become the key ingredient to managing communications, education, training, and innovation in the 21st century.
Editor’s Note: the material ranges from entertaining to useful to academic and esoteric…and the introduction is much more than a typcial introduction. It is also a lot of reading…
Authors: John Seely Brown, Katalina Groh, Laurence Prusak, Steve Denning
Source: CR Web Consulting
Subjects: Management, Miscellaneous