Six Ways to Prepare Better Collateral for Sales Teams
Jonathan Kranz suggests a few ways folks on the marketing side can ease the marketing-sales tension by better serving their sales brethren with more productive collateral.
Content: Article | Author: Jonathan Kranz | Source: MarketingProfs | Subject: Marketing / Sales
Six Ways to Turn Techno-babble Into Commanding Copy
For marketers, technologically sophisticated products and services pose a special problem-translating the technical talk that engineers love into the plain talk customers need and will act upon.
From the depths of my experience with bits, bytes, high-voltage devices and semi-toxic chemical compounds, we offer a few suggestions that will help you turn good science into compelling marketing copy.
Content: Article | Author: Jonathan Kranz | Source: MarketingProfs | Subject: Marketing / Sales
Eight Killer Alternatives to Crummy Collateral
Is there a better way to support sales? Is there something you can leave with prospects that’s just a bit more memorable – and more effective – than the standard brochure with its forced march through company “visions,” product descriptions, and corporate bios?
Yes, indeed. Here are eight suggestions, not as comprehensive answers to every sales-communications situation, but as inspiration and provocation for creating material less … [ Read more ]
Content: Article | Author: Jonathan Kranz | Source: MarketingProfs | Subject: Marketing / Sales
Before You Write: Your 10-Point Checklist
The secret to successful copy is in all the thought, work and research you do before you write a single word.
The following 10 tips lift the curtain to reveal the backstage mechanics you can leverage for more effective copywriting.
Content: Article | Author: Jonathan Kranz | Source: MarketingProfs | Subject: Marketing / Sales
Five Ways to Improve Your Web Copy Immediately
In the literary world, “good writing” may be notoriously difficult to define. But on the Web, good copy has two clear, easily understood objectives: It elevates your search engine rankings, and it attracts qualified traffic and holds the attention of your prospects and customers.
On the Web, your words carry a lot of weight. Fortunately, you can build verbal muscle, fast.
Following are five tips … [ Read more ]
Content: Article | Author: Jonathan Kranz | Source: MarketingProfs | Subject: Marketing / Sales