Eight Killer Alternatives to Crummy Collateral [Archive.org URL]

Is there a better way to support sales? Is there something you can leave with prospects that’s just a bit more memorable – and more effective – than the standard brochure with its forced march through company “visions,” product descriptions, and corporate bios?

Yes, indeed. Here are eight suggestions, not as comprehensive answers to every sales-communications situation, but as inspiration and provocation for creating material less likely to gather dust�and more likely to draw your company closer to a sale.

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