The Art of the Email Sign-up: 18 Dos and Don’ts
According to Marketing Sherpa, email is consumers’ preferred method of communication with business, eclipsing social media. Research by Econsultancy cites 20% of sales can be attributed to the email channel, and McKinsey found email is forty-times as effective as Facebook or Twitter. Building an email opt-in list and optimizing your call-to-action and capture process is just as important as ever. But how are today’s top … [ Read more ]
Content: Article | Author: Linda Bustos | Source: Get Elastic | Subjects: IT / Technology / E-Business, Marketing / Sales
Reducing Friction in the Sales Process
According to Marketing Experiments, friction can be defined as psychological resistance to a given element of your sales process that causes aggravation, fatigue or confusion. While impossible to eliminate resistance, your goal is to minimize it as much as possible.
Content: Article | Author: Linda Bustos | Source: Get Elastic | Subjects: IT / Technology / E-Business, Marketing / Sales