The Art of the Email Sign-up: 18 Dos and Don’ts [Archive.org URL]

According to Marketing Sherpa, email is consumers’ preferred method of communication with business, eclipsing social media. Research by Econsultancy cites 20% of sales can be attributed to the email channel, and McKinsey found email is forty-times as effective as Facebook or Twitter. Building an email opt-in list and optimizing your call-to-action and capture process is just as important as ever. But how are today’s top online retailers doing?

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