According to Marketing Experiments, friction can be defined as psychological resistance to a given element of your sales process that causes aggravation, fatigue or confusion. While impossible to eliminate resistance, your goal is to minimize it as much as possible.
Content: Article
Author: Linda Bustos
Source: Get Elastic
Subjects: IT / Technology / E-Business, Marketing / Sales
Author: Linda Bustos
Source: Get Elastic
Subjects: IT / Technology / E-Business, Marketing / Sales
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