4 Posts found for Author: Ming Zeng

Local companies are now the key competitors to beat in carving out a share of China’s rapidly growing market. For foreign multinationals, it’s time to try out some new strategies, because the old ones are running out of steam.

Content: Article | Authors: Ming Zeng, Peter J. Williamson | Source: “Ivey Business Journal” | Subject: International – China

When Peugeot pulled out of its partnership with the Guangzhou Automobile Group in 1997, it left behind slow sales, a decrepit factory filled with 20-year-old equipment, and 1,600 exasperated employees. In this new Case Study, Professors Philippe Lasserre and Ming Zeng, and Hiromi Hinata tell how Honda turned this picture around.

Content: Case Study | Authors: Hiromi Hinata, Ming Zeng, Philippe Lasserre | Source: “INSEAD” | Subjects: Industry Specific, International – Asia | Industry: Automotive | Company: Honda Motor Company

Even if you can’t put your finger on it, and even if you can’t express it in one statement, there is something different about doing business in Asia. With respect to cultural nuance and regional resources, Asian business is distinguishable from business in the rest of the world. Professors Ming Zeng and Ingmar Björkman explain that Guangdong Electronics provides a textbook example.

Content: Case Study | Authors: Ingmar Björkman, Ming Zeng | Source: “INSEAD” | Subject: International | Company: Guangdong Electronics

Beginning with $60,000 and a dream, Alibaba.com shot to the top in less than two years and is now the world’s largest online marketplace for international trade among small- and medium-sized enterprises. But just like the story of Ali Baba and the Forty Thieves, making it inside the cave is only the beginning of the adventure. Professor Ming Zeng describes Alibaba.com’s rise, explains the challenges … [ Read more ]

Content: Case Study | Author: Ming Zeng | Source: “INSEAD” | Subjects: International – Asia, Strategy | Company: Alibaba.com