Even if you can’t put your finger on it, and even if you can’t express it in one statement, there is something different about doing business in Asia. With respect to cultural nuance and regional resources, Asian business is distinguishable from business in the rest of the world. Professors Ming Zeng and Ingmar Björkman explain that Guangdong Electronics provides a textbook example.
Authors: Ingmar Björkman, Ming Zeng
Company: Guangdong Electronics