10 Posts found for Author: Myk Pono

Companies do not pay enough attention to strategic messaging. Message effectiveness is not easy to track and to report on. This isn’t an A/B test with which you can get exact results in a matter of days, if not hours. The effects of great messaging and story comes later and usually results in shorter sales cycles. When you tell a consistent story and communicate a … [ Read more ]

Content: Article | Author: Myk Pono | Source: Medium | Subject: Marketing / Sales

Creating great content is just one piece of the puzzle of a successful content marketing strategy and even an amazing content doesn’t guarantee huge audience. Content distribution is typically an afterthought for many marketing teams. It feels like by the time teams have a solid piece of advice to share with their target audience, they’ve already forgotten about distribution. But posting on your blog and … [ Read more ]

Content: Article | Author: Myk Pono | Source: Medium | Subject: Marketing / Sales

This article will walk you through the customer acquisition funnel. The primary goal is to help you design, analyze, and optimize your customer acquisition process. The secondary goal is to present different perspectives on moving customers through the lifecycle stages and to show how marketing, sales, and customer success teams should collaborate and where each team’s responsibilities lay. Hopefully, everyone will find at least one … [ Read more ]

Content: Article | Author: Myk Pono | Source: Medium | Subjects: Customer Related, Marketing / Sales

Not including ‘activated user’ and ‘active customer’ stages is one of the most common mistakes companies make when designing a customer lifecycle. Tracking activation rate helps you improve product onboarding and first experience; while tracking DAU [daily active usage] rate helps you track consistency of value delivering to your customers.

Content: Quotation | Author: Myk Pono | Source: Medium | Subjects: Customer Related, Marketing / Sales

It’s important to remember that content is a key weapon in the company’s arsenal when it comes to attracting, engaging, converting, and retaining customers. Content is used to educate prospects about their challenges, possible solutions, and how your product solves them. It’s also used to show how your solution is different from your competitor’s. Once customers signs up, it’s important to use content to quickly … [ Read more ]

Content: Quotation | Author: Myk Pono | Source: Medium | Subjects: Customer Related, Marketing / Sales

Not tracking user activation during the initial signup or a free trial is one of the most common mistakes SaaS companies make. They are focused vastly on getting customers into the product that first interaction with the product becomes an afterthought. Tremendous resources are spent to get prospects in and even more resources should be allocated to designing the first experience and getting prospects to … [ Read more ]

Content: Quotation | Author: Myk Pono | Source: Medium | Subjects: Customer Related, Marketing / Sales

In theory, every visitor is a potential customer (not really). […] A visitor becomes a prospect once they convert on a website. A prospect is a potential customer who has expressed interest in the pains, solutions, products, or materials related to your company. The contacts on a list that your marketing team might buy from a third party are not prospects since they haven’t actively … [ Read more ]

Content: Quotation | Author: Myk Pono | Source: Medium | Subjects: Customer Related, Marketing / Sales

The higher the number of inbound leads, the more significant lead scoring and prioritization becomes. Otherwise, your team will run the risk of spending time with leads that aren’t as valuable, or missing out on really great opportunities that are buried in a pile of not very valuable leads.

Content: Quotation | Author: Myk Pono | Source: Medium | Subject: Marketing / Sales

In his book The Sales Acceleration Formula, Mark Roberge points out that leads, both inbound and outbound, can be analyzed from the perspectives of fit and pain. The difference between outbound sales and inbound sales approaches is that the first follows the pattern of finding a good fit and then identifying pain, where an inbound sales approach attracts leads that have a certain pain and … [ Read more ]

Content: Quotation | Authors: Mark Roberge, Myk Pono | Source: Medium | Subject: Marketing / Sales

This guide attempts to describe how companies design lead nurturing campaigns and how lead scoring can help prioritize leads and improve conversions, as well as how lead nurturing strategy affects the creation of drip email campaigns. The primary goal of this article is to help you design or improve your current lead nurturing strategy. But the ultimate goal is to provide marketers and founders with … [ Read more ]

Content: Article | Author: Myk Pono | Source: Medium | Subject: Marketing / Sales