How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns (Guide)

This guide attempts to describe how companies design lead nurturing campaigns and how lead scoring can help prioritize leads and improve conversions, as well as how lead nurturing strategy affects the creation of drip email campaigns. The primary goal of this article is to help you design or improve your current lead nurturing strategy. But the ultimate goal is to provide marketers and founders with some core principles on the topics of lead nurturing, and lead scoring.

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